Apparently a few months ago, J.K. Rowling, author of the “Harry Potter” series, published a crime novel called The Cuckoo’s Calling under the pen name Robert Galbriath.
Rowling didn’t just make secret arrangements with a publisher as herself, the novel was actually submitted to editors under the pen name. It was eventually accepted, published and quite well-reviewed, but barely sold any copies at all – a typical experience for first-time authors.
Read more of this interesting post about Rowling’s experience and motivation on the blog of Nathan Bransford, an author and former literary agent with Curtis Brown.