Step 1. Explore and understand competing titles. Step 2. Research the non-book landscape. Step 3. Study the authors and influencers you’ve found. Step 4. Pinpoint your primary market. Step 5. Analyze how … Continue reading
Hugh Howey’s “7k Report” will blow your mind with data about the publishing market. As always, genres rules sales, but read this detailed report about market-share for indie, self-published and … Continue reading
Promoting your own book is like trying to move sand off a beach using tweezers. You can do it, but it’s S-L-O-W. When you’re doing your own promotion, you start … Continue reading
Stieg Larsson, Stephanie Meyer, J K Rowling, James Patterson and Dan Brown… What `Top 10 Things’ do their best-selling fiction novels all have in common? 1) ALL ARE IN THE SAME GENRE… All … Continue reading
To many writers, to almost anyone for that matter, Joshuah Bearman and Joshua Davis are living the dream. As accomplished practitioners of big, nonfiction magazine writing, they regularly publish articles … Continue reading
Apparently a few months ago, J.K. Rowling, author of the “Harry Potter” series, published a crime novel called The Cuckoo’s Calling under the pen name Robert Galbriath. Rowling didn’t just … Continue reading
Color Coding: The Psychology of Color in Marketing and Branding (as it may apply to your book cover)
Don’t believe pseudo-science that says red always means excitement (and other color fallacies). It’s not that simple. See this interesting article by Gregory Ciotti for details.