INSIDE THE ART, CRAFT AND BUSINESS OF WRITING for Film, TV, Books, Stage, Print or Digital Media (with Particular Attention to Comedy)

Green Means Go: Color Linked to Creativity

German researchers found that when people glanced at the color green, specifically plant green, for two seconds before doing a creative task, it boosted their creative output compared to briefly looking at other colors, including white, grey, red, and blue.

The study was published in the journal Personality and Social Psychology Bulletin adds to previous research showing that sky blue and bright yellow boost happiness. Now I’m considering moving my office into a field of dafodils.

Read the NBC News article: A green scene sparks our creativity by Cari Nierenberg

2 comments on “Green Means Go: Color Linked to Creativity

  1. LKWatts
    February 28, 2013

    Interesting topic. My workspace is all neutral colours but I have had green before and found no difference in my creativity.

  2. betweenstops
    April 8, 2013

    unfortunately daffodils only last a few weeks
    does it matter whether the color is in nature or synthetic?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on February 22, 2013 by in Science and tagged .
%d bloggers like this: